Shop smart

The tells of a disposable storefront, ranked by how much each reveals — a whois lookup first, the too-perfect review wall second, the permanent sale third.

There is no general right to return what you merely regret — returns are whatever the policy page says, which makes it the most important page in the shop.

Sizes don’t transfer between brands because lasts don’t. Centimetres, the brand’s own chart, and a returns check before the two-size order.

Anatomy of the social-ad product funnel — founder story, catalog product, fake compare-at price — and the reverse-image search that collapses it.